Sales script works. Easy and easy. And they are particularly effective in car sales.
Strange as it may be sellers generally have quite a bad pressure. Add car dealers in the mix then youve probably got one of the worst predefined views of a seller you could ever have.
This is because the stereotype of a car dealer is a fast talking high-pressure staff out to make a quick book and probably sells something dubiously in the process.
Sales Script Increase Sales
In the car sales arena the script gets some training. They are hardly ever used.
Object studies that have been conducted in a sellers patter regardless of the industry reveal that a more accessible genuinely useful approach gains more sales than the high pressure method.
Using scripts no matter what niche of the market you are in it may be good to increase sales.
Of course talented sellers are rare
Keep in mind of course talented car dealers are rare.
Those who have the natural talent for sales tend to be fast talkers who rely on their self-reliant delivery to rush people into a decision.
But making a sale does not have to happen in this way.
The study suggests that an advisory approach has been shown to produce better results.
Because the consultation method is not known to most sales-hardened car dealers it helps to control the interaction and keep the pace.
Voltage. Energy. Enthusiasm.
Sales Scripts work for car dealers in the same way that movie scripts work for actors. They are used to maintain excitement energy and enthusiasm in the dialogue.
Even more important is that scripts guide the players throughout the production. Similarly sales scripts lead the seller professionally. They keep focus on prospects and vehicles.
Sales scripts are not a new idea. It was investigated only in 1938 when Elmer Wheeler examined 105000 words and phrases over a 10-year period. He published his results in the book Tested sentences that sell. He concluded that There are no magic words that sell but there are words magic. Wheeler advocates that the use of tested word magic can significantly increase sales.
Sales scripts worth their weight in gold
Sales scripts are used to a greater extent across a larger cross-section of the sales markets. Some leading car dealers begin to look at the benefits of using this sales method.
Previously car dealers have been accused of being overly aggressive. For example as soon as you get to the store you often get a seller who notices you and asks what you are looking for.
This can immediately put you on the defensive. You feel depressed and usually respond to something like Just browsing or you may leave the store.
Its nice to be recognized when you arrive you do not want to feel pushed into something. Its just where sales scripts can really help change how a car dealer interacts with the prospects.
A good example of a written opening and my favorite from Joe Verde is Whos the lucky one for the new vehicle you or someone else?
This type of opening allows for a simple introduction does not exert any pressure and allows the view to easily respond. This written phrase has been statistically proven to be a winning opening for me.
Sales script works
In summary the reason for using sales scripts involves selecting statistically proven winners and involving salespeople in implementing them.
Sales scripts can dramatically increase sales regardless of the industry. With car sales suffering good sales script could really do your business around. Simply put sales script works.